About Us
More than just Toothpaste Bits
Homo sapiens' roots reach deep into Mother Nature's soil. For centuries she has provided a home and life. By polluting her oceans, stealing her oxygen and taking what is not theirs to take, they have robbed her and themselves of a future.
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We are Earthly and we believe in Little Less. We cannot change the damage done in the past but we can take a Little Less and give a whole lot more. We believe that people want to save the earth and we just give them the opportunity to do it.
Our Earthly vision is to provide an alternative, Eco-friendly habit, to ensure a better future for our earth and a less polluted home for future generations.
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The short story behind Earthly...
Depending on your point of view our founder, Dan van Zyl, has lived a relatively privileged life compared to the majority of South Africans - purely due to the natural lottery each person is subjected to when they are born. This blue eyed boy was born in the Western Cape, matriculated in 2012 after which he finished his Mechanical Engineering degree at the University of Stellenbosch.
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He was told you should go to school, get good marks, study a degree, get a job, buy a house and get married. This recipe may work for so many people but for him something just didn't seem quite right and he decided to waiver from this recipe after University.
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He wanted to make a difference, but how do you make a difference in your community or make this world a better place? The answer he found was quite simple, you do it by not talking about it but to start doing something about it. And so he did...
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He founded Earthly in 2019 out of his garage and hasn't looked back since. Toothpaste Bits weren't his idea and he doesn't pretend to have invented this seemingly brilliant solution to the billions of toothpaste tubes filling up our landfills and oceans each year.
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The idea originated, as far as we can tell, from an American lady called Lindsay McCormick from the USA who was fed up with this epidemic and decided to do something about it.
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Dan was to follow suite and developed South Africa's first Toothpaste Bits. The Bits contain all plant based and natural ingredients and is not only better for the environment but much better for you as well.
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Dan believes that people all around the world and especially in South Africa want to help save the environment and make a positive difference, Earthly just provides them with a opportunity to do so.
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Now it's your move, Shop Earthly!
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