About Us

Sustainable & Eco-Friendly Toothpaste renamed Toothbits

Welcome to Earthly!

A small company with big dreams. Our goal is to make your daily life less wasteful and in time reduce humankind’s carbon footprint step by step. Here at Earthly, we believe in sustainable living and with that, a more eco-friendly approach to the wellness of our bodies.



Although we cannot change the damage already done, we can start from now and build a greener path toward the future, by taking a little less and giving a whole lot more. We believe in humankind and we believe people want to change for the better as well as take care of mother Earth. They just need somewhere to start and the opportunity to help make even the smallest change.

Our vision, here at Earthly, is to help, help you, help the Earth. Help by creating an alternative, eco-friendly habit that ensures a greener, healthier planet that is less polluted for ourselves as well as for future generations.


The Earthly story & Our founder

Born in the Western Cape with a love for nature and South Africa with all its beauty, Dan van Zyl, the founder of Earthly had a whole other recipe for life. He didn’t just want to live life, he wanted to preserve the beauty he grew up with, in the hope that future generations would also have the opportunity to experience our beautiful and diverse country. However, with our landfills piling up with plastic, he pondered where to start. After completing his studies at the University of Stellenbosch, Dan set out to make a difference, a change.

That’s where Earthly started. Founded in 2019, the idea was if we could change a daily habit to reduce waste, we are taking a step in the right direction. We, therefore, started with one of the most common habits that everyone does day and night, brushing your teeth.

The idea of a toothpaste bit originated, as far as we know, from an American woman named Lindsay McCormick who wanted to change the epidemic that was consuming our planet.

Dan soon developed South Africas’ first-ever Toothbit. The Toothbits contain all-natural ingredients that are sustainable and cruelty-free. But it doesn’t stop there, our packaging, as well as refill subscription system, is designed to reduce single-use plastic ending up in our landfills. We also decided to sell more sustainable and eco-friendly wellness products, such as bamboo toothbrushes, shampoo, and conditioner bars as well as body soaps, but watch this space because there is more to come. We are a eco-friendly shop near you, wherever you may be.

Earthly is a proudly South African online store that supports Mother Earth

Our now, team Earthly, believes that a more beautiful smile does not need to come at the cost of our bodies, our land, our oceans, or at the expense of animals. It can comes from a healthier more sustainable alternative. We believe people around the world and especially in South Africa want to help save the environment, preserve its beauty and leave a positive impact by making a difference and our team wants to help make that positive difference a reality, Bit by Bit. Now it’s up to the real heroes of this story, you.
Now it's your move, Shop Earthly!