Is fluoride flou-right?

Fluoride: the negative ion of the element fluorine - represented by the chemical formula F-.

Fluoride is a controversial chemical commonly added to toothpaste, popularly known for its prodigious results in the prevention of tooth decay and the development of cavities. But at what cost?

Fluoride significantly prevents tooth decay by demineralization and remineralization. Demineralization reduces the ability of bacteria in plaque to produce acid that in turn prevents the acid from eroding teeth enamel and damaging teeth.  If acid has already caused some damage to the teeth, fluoride accumulates in the demineralized areas and begins strengthening the enamel through remineralization.

Fluoride thus offers low-cost benefits to those who need them but is this so called miracle ingredient really magic to your body?

Concerns have arisen regarding fluoride's effect on your health - including problems with bones, teeth and neurological development. Too much fluoride can lead to dental fluorosis or skeletal fluorosis, damaging your bones and teeth whilst causing neurological problems and other health issues.

Fluoride is naturally found in soil, water and foods but it is produced synthetically for use in toothpaste, mouthwashes and various other chemical products. A controlled intake of natural fluoride thus bears many benefits but increasing your daily intake by using toothpaste containing fluoride, may cause harm and damage to your body.

Our Earthly products proudly boasts as fluoride free whilst still providing the same benefits. We value both your health and the health of our planet above all cost benefits. Little Less Fluoride and a lot more Earthly.


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